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State of Cultural Activation 2025

Wil Power gives brands unmatched access to the heart of the Black hair experience, a cultural institution in the Black community. Gain access to an audience of 30 million across a network of over 50K beauty and barbershops nationwide and a virtual community of 15MM unduplicated social media footprint.

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Brands get the benefit of our cultural capital and credibility in the Black beauty industry. Our founder was a licensed cosmetologist and barbershop owner for over 28 years.

 

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