In the wake of the U.S. presidential elections, Black Lives Matters protests, and heightened tensions around police brutality, African American are feeling their collective power, and they are using it to shape new cultural norms. This extends to their expectations for brands that want to cash in on Black buying power. Marketers that want to reach African Americans have to find new, innovative ways to drive authentic, culturally relevant engagement while walking the talk of diversity and inclusion.
WPIM created the first ever Black Paper to capture the seismic shifts happening in African American marketing and give brands greater insight into what must be done to tap into this under-valued market now.
Check out our eBook to gain insight into:
Why brands should be making dedicated marketing campaigns to reach the valuable African American demographic
How African American barbershops and salons provide a window into Black culture
What marketers need to know to reach Black consumers through beauty venues
How to extend that engagement online through the cultural tastemakers who own Black salons and barbershops
ALSO CHECK OUR COMPANION BLM RESPONSE GUIDE
Companies that have made a Black Lives Matter (BLM) solidarity statement still have work to do! Find out what your brand should prioritizing to let Black consumers know you mean business.