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My goal was to help companies understand the outsized influence African American consumers have on American culture and empower marketers to find more authentic ways to tap into this valuable demographic, which boasts $1.4 trillion in buying power.

 

​Read the eBook, and I guarantee you’ll come away with a new perspective on Black culture and the unique role barbershops and salons can play in marketing to Black consumers. The final chapter will be released next week, so read up!

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If you missed Chapter 1, you can download it here.