IMPACT THAT MATTERS
MEDIA PARTNERSHIP SNAPSHOT
Weekly Visits per Shop
30 million +
Consumers Reached Annually
15 million +
Weekly Social Media Reach
Access to the cultivators of culture. A trusted community influencers who have the power to impact trends and consumer’s buying decisions
A captive and receptive audience who value what their hairstylist recommends
Highly targeted, cherry-picked locations down to the neighborhood.
Affordable customized campaigns.
Category exclusivity- on a per venue basis.
African American’s currently have $1.5 Trillion (and growing) in buying power
Black families and individuals spend approximately $3.1 on leisure activities every year
African Americans make 8 times the shopping trips of any other demographic in America
African American women spend an average of 2-4 hours weekly in a salon
African Americans dine out at family restaurants 6+ visits per month
African Americans watch 37% more television than the general population
African Americans have a notable influence in American Culture: 81% more likely to influence what
people listen to or wear
Challenge: to maximize awareness around the campaign. WPIM develops and executes an African American targeted campaign including beauty salon and barbershop influencer outreach, experiential activations and social media management. Results: Campaigns are shared on Facebook, Instagram, twitter
WPIM executes promotional beauty and barbershop activations. Our salons and social media influencers distribute branded premium assets
(designed and developed as custom pieces for distribution) to top beauty and barbershops in 20 AA markets.
Content Social Media Creation
WPIM team works with hand-selected Barbershop and Beauty Salon owners to curate a network of micro-influencers with 5,000-200,000 followers. Content is generated through on-site brand activations to organically extend the reach of the campaign beyond the shop. Through publishing content and social sharing, WPIM helps brands build an authentic and credible connection with local communities.